Digital and Printed books collide

The time people spend reading on a digital screen is now almost equal to the time spent reading printed paper text, according to a recent survey by Gartner, Inc. The huge majority of tablet and iPad users say they find screen reading either easier than reading printed text (52 percent) or about the same (42 percent). However, 47 percent of laptop users find screen reading harder than reading printed text, and 33 percent reported it was about the same.

In the fourth quarter of 2010, Gartner surveyed 1,569 consumers in six countries – the US, UK, China, Japan, Italy and India – about their subjective experiences of reading on screen versus reading printed paper text. The survey included a mixture of online, face-to-face and computer aided telephony interviews.

“There are concerns that digital media will cannibalize print media, based on the general decline in newspaper sales and take-up of online news services in many parts of the world, but the evidence from our research is that print and online are not generally regarded as direct substitutes by consumers,” said Nick Ingelbrecht, research director at Gartner. “Something more complicated than a straightforward substitution of print to digital media is taking place.”

“Trying to sell the same basic content to the same consumer in different formats risks alienating the consumer, who will balk at paying twice for the same thing,” said Ingelbrecht. “The survey results confirm that multichannel content distribution is essential for reaching consumers who are consuming near equal amounts of print and digital text. Content, publishing, and media organizations should market the synergies of multichannel products to consumers, stressing the benefits of having both print and online access, rather than selling competing stand-alone products.”

According to the Gartner survey, across the demographics, screen reading is now virtually on a par with print consumption. Survey data showed that younger age groups are happier to read on screen than older respondents, with the 40 to 54 years cohort least satisfied with their screen reading experience. In terms of gender, men typically reported screen reading easier than women, but both sexes said screen reading was generally the same or harder than reading printed text.

Gartner analysts said the shift from paper to screen-based consumption is not a straight substitution of one medium for another. There is no single paradigm for screen reading, because reading a short piece of text on a mobile phone screen is a different proposition from the reading experience with an e-reader.

The survey research indicated that around 40 percent of respondents had no experience of using e-readers, such the Amazon Kindle, Amazon Kindle DX and Barnes & Noble Nook, and this was even higher in India (75 percent), the U.K. (56 percent) and the U.S. (57 percent). Urban Chinese respondents had the highest familiarity with e-readers and also had the highest number reporting that e-readers were easier to read. This reflects the relatively high income and education level of the sample in China.

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Crowdsourcing site to discuss Crowdsourcing!

The Daily Crowdsource has launched the first non-commercial forum where people can discuss the issues and news related to crowdsourcing, crowdfunding, and open innovation, in three languages – English, German and Portuguese, with plans to roll out four more languages in the coming months.

The goal of the news site, & the new forum, is to grow the crowdsourcing industry through educating the public. Seems the aim is to help people learn about crowdsourcing, discuss the best uses, and share with like-minded individuals – in multiple languages.

The interesting thing is that to showcase the power of crowdsourcing, the construction of the forums and the translation of the site was crowdsourced!! Is that crowdsourcing to define crowdsourcing?

Site here.

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Wharton and Wipro Innovation Tournament

Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania, along with Wipro Technologies, has identified 15 confirmed finalists for the second global Wipro-Knowledge@Wharton Innovation Tournament. The finalists have proposed bold new ideas and implemented solutions, ranging from using hair to clean up oil spills to using software to track students’ progress. Four subcategories will serve as the final themes: new ideas in the area of sustainability; implemented solutions related to sustainability; new ideas in the area of customer-centric innovation; and implemented customer-centric solutions.

Karl Ulrich, professor and Vice Dean of Innovation at the Wharton School, said, “An innovation tournament begins with a large set of opportunities. The ideas and solutions the finalists are proposing could have, or already have had a major impact on business and society as a whole” he added. Wharton professor Christian Terwiesch agreed, saying, “Sustainability and customer-centric innovation are two of the most important topics of concern today. We’re looking forward to the final presentations and evaluating their potential contribution.” Terwiesch and Ulrich co-authored the book Innovation Tournaments: Creating and Selecting Exceptional Opportunities.

“We are pleased with the range of entries that the tournament received. This year, we had over 160 submissions stretching from all corners of the globe, from America to Tanzania. Forty semifinalists were selected, and now we have drilled down to the most promising submissions,” said Mukul Pandya, Executive Director of Knowledge@Wharton.

Judges from Wipro and Wharton selected finalists based on the novelty, feasibility, track record for established solutions, and overall potential. “Judging the semifinalists was challenging due to the vast number of high-quality entries. We are excited for the final presentations, and believe that society will benefit from the ideas and solutions generated from this year’s Innovation Tournament,” Pandya added.

On Wednesday, April 27th 2011, during a live event at the Wharton School in Philadelphia, USA finalists will conduct presentations before a panel of judges. The event will be streamed live on Wipro TV beginning at 8 a.m. EDT. Five cash prizes will be awarded — $20,000 for the grand prize, and $5,000 for each of four innovation subcategories.

Read more: http://www.benzinga.com/press-releases/11/04/p1032029/wipro-and-wharton-post-innovation-tournament-videos-select-finalists#ixzz1KjOKLn8P

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HP Survey on Innovation

HP has announced new global research that demonstrates the important role that innovation plays in the success of the Enterprise. According to the new study, 98 percent of business and government executives said that innovation will be critical to the success of their organizations over the next five years. When asked about their current views on innovation, 95 percent of CEOs, CFOs and CIOs and their public sector counterparts indicated that innovation is important to the success of their organizations.
The study revealed the importance and measurement of innovation. According to respondents:
— Seventy-nine percent of business executives and their public sector equivalents said innovation is very important to the future growth of their organizations (the most important reason to innovate overall).
— For the private sector, 74 percent of executives said innovation is very important to support their organizations’ profitability (the second most important reason to innovate in this sector), while in the public sector, reputation was the second most important motive for innovation with 59 percent of respondents selecting that option.
— Sixty-five percent of all executives (equally split between sectors) said that their organizations actually measure the success of their innovation initiatives.
— Sixty-eight percent of executives indicated they are a leader in innovation in their industry. CEOs are most confident in their innovation leadership (74 percent), followed by CIOs (67 percent) and then CFOs (63 percent).
CEOs are perceived as most responsible for driving innovation by the 1/3 majority of business executives surveyed. Responsibility for innovation differs in the public sector, with almost a tie between heads of divisions and CIOs.
The study also revealed the goals and barriers to innovation. According to respondents:
— Twenty-nine percent believe that the primary goal of innovation is to meet changing customer or citizen demands; 24 percent feel it is to produce higher quality products and services; while 23 percent voted for increased efficiency. When combined, these goals were selected by more than three-quarters of the executives surveyed and indicate the top three objectives of an Instant-On Enterprise.
— More than three-quarters of the respondents identified limited funding as a challenge to overcome for their organizations to become more innovative. Inadequate technology also was recognized as a key barrier by one out of two CEOs interviewed.
To drive innovation, the first area where business and government executives would invest is in applications and software that enable more flexible processes. In addition, almost two-thirds of all executives strongly agreed that the speed of technology delivery is critical to innovation.

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The Economics of Happiness – is Globalization Retreating?

I cannot wait to see the movie The Economics of Happiness. For a long time I have been a real fan of globalization – and the underlying technology that makes it possible.

However the trailer (see below) of The Economics of Happiness tells a different story – the real desire of the community to go back to the “village atmosphere”, where once again manufacturing was local. And indeed, the economics of this seem to back up this move.

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Thoughts on Innovation Acceleration

I recently shot a short video on innovation acceleration as a thought leadership piece.
I wanted to share this with you.

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Taking on-line Shopping to a new level of Interaction and Personalisation

Have you seen what the telecommunications company 3 is doing with user interaction? Their 3LiveShop offering is a great example of product innovation to deliver an innovative service. Through the new user-experience portal, they are taking the real and the virtual and blending them into an integrated experience.

I feel strongly that today’s on-line purchasing experience will morph in the next few years into this sort of blended approach. The reality is that all of us like face-to-face interaction. While it is true that Telepresence and similar systems give the potential of high-definiteion interaction, applying this interaction in a meaningful experience such as choosing a mobile phone, shopping, or having a product demonstrated makes it very very real. And useful. And time saving. And customer centric.

Watch the video:

3 from B-Reel & B-Reel Films on Vimeo.

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