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Trickle-up Innovation

A new turn of phrase has been coined – trickle-up innovation. See the article in Businessweek. Not sure if we need a new catchphrase, but let’s see where it goes. Look also at this blog. My feeling is that this is a new term for something that has been around for a very long time.

However see the most recent story of the success of trickle up innovation from P&G.

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