Apple without Jobs


What makes Steve Jobs the driving force behind innovation at Apple? Is Apple’s model of innovation broken, in that they rely so heavily on Steve, or is the rest of the world’s model broken, in that they do not have a “Steve Jobs” on board?

To me Apple and Steve are anomalies. The rest of the world is heading down the connected, open innovation path, and innovation@Apple still centres around Steve.

Look at the fuss made about the following email, sent out to Apple employees on Jan 17. Its all over the press, and an email like this can dramatically affect share price.

Team,

At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company.

I have asked Tim Cook to be responsible for all of Apple’s day to day operations. I have great confidence that Tim and the rest of the executive management team will do a terrific job executing the exciting plans we have in place for 2011.

I love Apple so much and hope to be back as soon as I can. In the meantime, my family and I would deeply appreciate respect for our privacy.

Steve

It will certainly be interesting to see what happens to Apple once Steve retires permanently. Perhaps then we will have a better insight into the innovation engine that drives Apple – is it the ultimate innovation model we all need to adopt? Or not…….

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Filed under Entrepreneurship, Innovation

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