Transforming Reading – from Ideo


So you think the IPad and the Kindle are the future of reading? The innovation and design company IDEO, which has just released a short film on “The Future of the Book”, blows the binding off conventional notions of how we consume the written word. In Ideo’s telling, tomorrow’s books will let you join online discussions, fact-check, and even dictate the particulars of a plot — all in a tablet-friendly format. They’ve come up with three distinct reading concepts: Coupland, Nelson, and Alice.

Nelson
Nelson is all about expanding how we understand text. Think of it as CliffNotes on steroids. You can link to current news stories about your book, read up on debates it has sparked, and vet its accuracy through a community-run fact-checking feature. You can even look up how the discourse around it has changed over time.

Coupland
This concept is the social network of publishing. Designed to help people “keep up with the latest must-reads,” to quote the film, it suggests books based on what people in your company are reading. It also has features for creating book clubs and online reading discussions

Alice
Alice is a cross between a video game and Choose Your Own Adventure. Among other features, you can add to the narrative, talk to characters, and find keys to unlock plot twists. The idea here is to blur “the lines between reality and fiction,” as the film says

Watch the video here

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1 Comment

Filed under ideation

One response to “Transforming Reading – from Ideo

  1. True, here in India one such above idea will bring good change in learning. This trigged me to submit an idea in open innovation contest.

    Bird’s Nest: Social Learning and storytelling App.
    Link: http://www.onebillionminds.com/2010/4013.html

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