In December 2008, Cisco conducted the first formal segmentation study of collaboration tool users. Their objective was to understand how today’s workers collaborate, which tools they use, and how they believe those tools affect productivity, innovation, and cost savings.
The survey studied 800 people in a wide variety of U.S. medium-sized and enterprise organizations who:
● Spend at least 20 percent of time at work using a network-connected computer
● Use a mobile phone or handheld device
● Participated in two collaborative activities within the past month
The researchers conducted a segmentation analysis, separating individuals into distinct groups based on a large set of attitudinal and behavioral variables.
There are some excellent findings here – see them in this article.