Razorfish Digital Outlook Report 2009

Companies actually engaged in business model innovation include Virgin, whose prolific brand spans myriad industries; Netflix, whose monthly subscription service disrupted the prevailing product rental paradigm; and Spanish clothing retailer Zara, whose model for design-to-distribution revolutionized the industry.Beyond the innovation hype, real opportunities exist for companies and their brands to endure tough times — and perhaps even flourish through them — by reconsidering business models, especially as relates to digital. No longer simply a delivery channel, digital has evolved to be foundational to business strategy. Read more……..

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